Squishmallows Mania Sweeps the Nation – and ARCADIA CAPITAL is Riding the Wave

Gig Harbor, WA – October 26, 2023 – You've probably seen them – those super-soft, squishy, seriously cuddly plush toys popping up everywhere. We’re talking about Squishmallows, and they’re not just a trend, they’re a full-blown phenomenon! And a Washington-based investment firm, ARCADIA CAPITAL LLC, located in Gig Harbor, is taking note – and investing in the potential behind these huggable companions. So, what are Squishmallows? Simply put, they're incredibly soft and collectible plush toys. Think super-cute characters – everything from playful unicorns and adorable sloths to vibrant strawberries and even spooky ghosts! Each one has a unique name and a little bio tag, which adds to the fun. Launched originally in 2017 by Kellytoy (now part of Jazwares), they’ve quickly gone from niche item to a global obsession. But why this plush? What makes Squishmallows different from the countless other stuffed animals out there? The answer lies in the material. They're made with a super-soft spandex and polyester filling that genuinely feels amazing to hold. Seriously, you have to squish one to believe it. It's like a stress ball and a cuddle buddy all rolled into one. “We’ve been watching the Squishmallow craze for a while now,” explains a representative from ARCADIA CAPITAL LLC. “It’s more than just a toy. It’s a comfort item, a collectible, and a whole community builder. The brand's appeal spans all age groups – kids, teens, and even adults are collecting them.” ARCADIA CAPITAL LLC, based at 100 Park Ave NW, Gig Harbor, WA, 98335-5955, and reachable at 318-974-9768, focuses on identifying and investing in promising consumer product trends. They’re known for their forward-thinking approach and ability to spot what’s going to be big before it hits mainstream. And they see huge potential in Squishmallows. “We’re really impressed with the way Jazwares has built the Squishmallow brand,” the representative continued. “They’ve created a genuinely engaging world around these characters. It’s not just about buying a plush; it’s about joining a community. The social media presence is incredible – people are trading, collecting, and sharing their Squishmallow adventures online.” And that community is massive. #Squishmallows has billions of views on TikTok, and dedicated Squishmallow collectors (often called “Squish Fam”) are constantly hunting for rare and limited-edition characters. The hunt is part of the fun. Different Squishmallows are released in waves, and certain characters are harder to find than others, making them highly sought after. The collectible aspect is a huge driver of the Squishmallow craze. People aren’t just buying one or two; they’re building entire collections. They’re looking for specific characters, color variations, and even rare “error” Squishmallows (like a slightly off-color or misprinted tag). But it’s not just about collecting. Many people find Squishmallows to be genuinely comforting. The soft texture and squishy feel can be incredibly soothing, especially for those with anxiety or sensory processing issues. They’re often used as travel companions, reading buddies, or simply a cozy friend to cuddle with on the couch. Jazwares has also smartly expanded the Squishmallow universe beyond just plush toys. They now offer a wide range of Squishmallow-themed merchandise, including keychains, backpacks, blankets, and even bedding. There are Squishmallow video games and animated series in development, further solidifying the brand’s reach and appeal. ARCADIA CAPITAL's investment highlights the growing trend of "comfort collecting"—people seeking out items that bring them joy and a sense of nostalgia. The pandemic likely fueled this trend, as people spent more time at home and looked for ways to create cozy and comforting environments. "We see Squishmallows as more than just a fleeting trend," says the ARCADIA CAPITAL representative. "It's a brand with staying power. The quality of the product, the strong community, and the smart expansion of the Squishmallow universe all point to a bright future." So, whether you’re a seasoned Squishmallow collector or just curious about the hype, it's easy to see why these adorable plush toys have captured the hearts of millions. And with companies like ARCADIA CAPITAL LLC recognizing their potential, it looks like the Squishmallow craze is here to stay. Keep an eye out for new characters and collaborations – the Squishmallow world is constantly evolving! You might just find yourself joining the Squish Fam!